In Happiness and in Health

While mithai is a universal favourite, it is increasingly difficult to satisfy the sweet tooth the healthy way. For people with medical concerns, diagnoses, and health issues, compromising on taste should not be the norm. Healthy Mithai Co. was founded on a love for sweets, and the search for accessible nutrition for diabetics. This is a company that makes a wide assortment of premium, low-GI sweets, with a natural sweetener, striving to be your everyday, guilt-free companion. Their wide assortment of traditional desserts hit the ‘sweet’ spot with uncompromised taste and quality. Idea Studio helped them translate their positive intentions with the larger public in an aesthetic, accessible, and comprehensible manner, with the creation of a brand manual, strong verbal communications and visual language, and a self-assured brand identity.