Anytime Protein

Having a bite or a sip of PHAB is equivalent to having a lightning bolt of energy simmering through your body. This spark of energy motivated them to make nutrition accessible to people on a daily basis, through delicious snacks and protein drinks. In order to mimic their experimental, innovative attempts in creating everyday, accessible protein, we crafted a brand identity & packaging for PHAB that was highly energetic, magnetic, fun, and full of life. The result? A varied target audience who relies on these protein bars and shakes to add some zest to everyday life.