Explore the Unexplored, Discover the Real You

A legacy brand with an established customer base, Safari’s biggest challenge was to rebrand itself and reach a younger target audience. Our expertise as a branding studio helped leverage their nation-wide identity as a manufacturer of custom bags, backpacks, suitcases & luggages, to bring them into the new era of travel with a renewed look & feel. We turned the new Safari into a trendy, youthful and practical brand; a self-assured travel luggage company that inspires people to live life fully, freely, and fashionably. Safari’s new identity is curated for the passionate traveller, the excited explorer who lives their dream of jet setting from one place to another, and revelling in adventure.