Turn your Passion
into Fashion

Noida-based couple Avinash and Shanky represent the universal dichotomy of naughty and nice, but discovered early on in their marriage that it was impossible to find homewear that mirrors their joyous – and often practical – relationship. So came the desire to spread this cheer; to make comfortable, sensual, fun clothing a part of a person’s everyday life cycle. With one loving couple, one simple fashion idea, and us at their disposal – that’s all it took to create Shararat. Our team of designers and writers worked together to craft the perfect brand identity for Shararat: one that balances homewear and intimate wear, fashion and passion, perfectly.