Sugar Chilli

The Taste Of Traditional India For The Modern You

Sugar Chilli Co., a brand dedicated to encapsulating the tangy, spicy, and traditional flavours of homemade pickles, approached us for crafting their unique brand identity. We enthusiastically utilised our expertise to position them as a relatable and trustworthy brand, ensuring that no matter where you are, you can always savour a bit of home. Our efforts included naming the brand, designing the logo, selecting a vibrant colour palette, crafting their messaging and developing their entire packaging all meticulously capturing the diverse and flavorful essence of India showcased in their assortment of achaars.