Fashion That Inspires Self-Expression

As India’s leading lifestyle brand, Westside wanted to reinforce their positioning around timeless inspirational fashion. To that end, we developed captivating visual and verbal content across mediums like lookbooks, mailers, and teaser videos reflecting Westside’s on-trend inventory through bold design and focused communication. By positioning Westside as a destination for self-discovery through style, our collaborative work helped the brand better connect with young Indian consumers looking to creatively express themselves.